Beeving or Apollo: which approach fits your team?

Your priorities, criterion by criterion.

Read the capabilities below alongside their plans, modules, and integrations. Linked sources explain their scope.

13 criteria to choose your workspace

Your need	Beeving
Lead search and enrichment	Advanced filters and natural-language targeting with Fold.	Contact and company data, advanced filters, AI research and waterfall enrichment according to plan.↗↗
Sequences and journeys	Visual journeys with delays, conditions and email steps.	Automated emails combined with manual tasks, calls and social activities.↗
Message testing	A/B variants within sequences.	Message variants within email steps on eligible plans.↗
LinkedIn coordination	Manual LinkedIn tasks coordinated in the journey, with an owner and due date.	Manual LinkedIn tasks: invitations, visits, interactions and messages.↗
Conversation management	Conversations connected to contacts and sales follow-up.	Email workspace and conversations connected to contacts and activities.↗↗
CRM and deal tracking	Shared CRM: companies, contacts, deals, tasks and campaign attribution.	Deals connected to companies and contacts, pipelines, tasks and CRM integrations.↗↗
Newsletters	Integrated newsletters from Growth.	Marketing Campaigns in selective beta: newsletters and campaigns for subscribed audiences.↗
Warm-up	From Starter: ramp-up, volume cap, reply-rate settings and history.	Warm-up on eligible plans through Warmbox; ramp-up, limits and reply rates.↗
REST API	From Growth: REST API with scoped permissions and configurable token expiration.	Search, enrichment and operations API; access and consumption follow plan and credits.↗↗
MCP and AI assistants	Integrated MCP; access follows the API token permissions and selected lifetime.	Official MCP available on all plans; account permissions and credits apply.↗
Webhooks	Webhooks connecting Beeving activity to your tools.	Waterfall enrichment results delivered to a webhook URL.↗
Reports and client sharing	From Growth: branded PDF, public link, weekly or monthly schedules and approval.	Performance reports and dashboards according to plan; confirm client-review format.↗↗
Pricing model	Per workspace: Starter €16.67/month on annual billing, €199.99/year. Unlimited connected mailboxes.	Basic $49/seat/month, Professional $79 and Organization $119, billed annually; credits follow plan.↗

Beeving or Apollo: define your sales environment

Apollo is a broad GTM platform, bringing together contact and company data, research, enrichment, sequences and deal management. To compare Beeving with Apollo, begin with how your team turns an audience into conversations and opportunities. Beeving connects filtered discovery or natural-language targeting with Fold to a visual prospecting journey. Replies then retain their context inside shared CRM, with companies, contacts, deals, tasks and campaign attribution. This provides a continuous view of the relationship. During your trial, choose a precise segment, prepare messages and progress one opportunity with the colleagues who will manage it every day. Assess discovery quality and the experience of acting on the resulting conversations together.

Integrations and sending preparation: the useful details

Apollo provides an API and official MCP for search, enrichment, contacts, sequences and tasks. Permissions and credits remain associated with the connected account. Its plan-dependent warm-up uses Warmbox and offers several modes with volume and reply settings. Beeving also provides REST API, MCP, webhooks and warm-up, using scoped, expiring tokens. To evaluate these features, prepare a repeatable example: request a campaign analysis, update a contact and review mailbox preparation. Look for a clear fit with daily operations, actionable information and access suited to each tool’s role. Include both the people using the interface and the colleagues connecting the platform to your existing tools in that assessment.

Extend acquisition with newsletters and reports

These platforms continue to evolve: Apollo now documents Marketing Campaigns, a selective beta for newsletters and other messages to subscribed audiences. Beeving includes newsletters from Growth in the same environment as prospecting and CRM. Growth also provides branded client reports, shared as PDF or through a public link, with weekly or monthly preparation and approval. That format is especially relevant for teams presenting results to clients or stakeholders. For budgeting, Apollo charges per seat and allocates credits by plan; Beeving prices the workspace with unlimited connected mailboxes. Compare a complete scenario covering team access, discovery, sending, follow-up and reporting to select the environment that fits your business and its next stage of growth.

Questions that help you choose.