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The Cold Email Playbook

Master cold email from zero to advanced in 8 chapters.

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  3. Deliverability
Deliverability
1. Foundations 2. Deliverability 3. Targeting 4. Copywriting 5. Sequences 6. Infrastructure 7. Compliance 8. Scaling
1 How email deliverability works 10m 2 SPF, DKIM, DMARC explained 15m 3 Domain setup and DNS configuration 12m 4 Why you need multiple domains (and how many) 8m 5 Email warm-up: the complete process 11m 6 Inbox rotation and sending limits 7m 7 Spam triggers and how to avoid them 10m 8 Monitoring and fixing deliverability issues 9m
Glossary
All modules
1 Foundations
2 Deliverability
  • How email deliverability works
  • SPF, DKIM, DMARC explained
  • Domain setup and DNS configuration
  • Why you need multiple domains (and how many)
  • Email warm-up: the complete process
  • Inbox rotation and sending limits
  • Spam triggers and how to avoid them
  • Monitoring and fixing deliverability issues
3 Targeting
4 Copywriting
5 Sequences
6 Infrastructure
7 Compliance
8 Scaling
Glossary
Module 2

Deliverability: The art of landing in the inbox

The best-written cold email in the world is worthless if it lands in spam. This module covers every technical layer between clicking "send" and landing in your prospect's primary inbox — from DNS authentication to warm-up schedules to ongoing monitoring. Get this right, and everything else in this playbook works dramatically better.

1

How email deliverability works

10 min
2

SPF, DKIM, DMARC explained

15 min
3

Domain setup and DNS configuration

12 min
4

Why you need multiple domains (and how many)

8 min
5

Email warm-up: the complete process

11 min
6

Inbox rotation and sending limits

7 min
7

Spam triggers and how to avoid them

10 min
8

Monitoring and fixing deliverability issues

9 min
Start this module Glossary
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