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The Cold Email
Playbook

Everything you need to build a predictable B2B pipeline with cold email. From setting up your first domain to scaling to 10,000 messages per month.

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8
modules
47
chapters
8h+
of content

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Module 1

Foundations

Why outreach works (and how to make it work for you)

5 chapters · 46 min
  • 1 What cold email is (and where it fits)
  • 2 Cold email vs other acquisition channels
  • 3 The anatomy of a cold email that converts
  • 4 Best practices that keep your campaigns healthy
  • 5 Setting goals and KPIs
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Module 2

Deliverability

The art of landing in the inbox

8 chapters · 82 min
  • 1 How email deliverability works
  • 2 SPF, DKIM, DMARC explained
  • 3 Domain setup and DNS configuration
  • 4 Why you need multiple domains (and how many)
  • 5 Email warm-up: the complete process
  • 6 Inbox rotation and sending limits
  • 7 Spam triggers and inbox-friendly alternatives
  • 8 Monitoring and fixing deliverability issues
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Module 3

Targeting

Find and qualify your prospects

6 chapters · 61 min
  • 1 Defining your Ideal Customer Profile (ICP)
  • 2 Building your prospect list
  • 3 Email verification and list hygiene
  • 4 Segmentation strategies that 10x replies
  • 5 Using intent signals to time your outreach
  • 6 Managing and enriching your contacts
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Module 4

Copywriting

Write messages that get replies

7 chapters · 81 min
  • 1 Subject lines that get opened
  • 2 Opening lines that hook
  • 3 The body: frameworks that convert
  • 4 CTAs that start conversations
  • 5 Personalization at scale
  • 6 Writing for different personas
  • 7 Templates and swipe files
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Module 5

Sequences

Build multi-touch sequences that close

6 chapters · 57 min
  • 1 Sequence strategy: how many emails, how often
  • 2 The perfect follow-up email
  • 3 Multi-channel sequences
  • 4 Conditional logic and branching
  • 5 A/B testing your sequences
  • 6 When to pause (and when to re-engage)
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Module 6

Infrastructure

Your outreach tech stack

5 chapters · 50 min
  • 1 Choosing your outreach platform
  • 2 Email providers for cold outreach
  • 3 CRM integration and workflows
  • 4 Tracking, analytics and dashboards
  • 5 Automating your entire outreach workflow
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Module 7

Compliance

Stay legal, stay ethical

4 chapters · 37 min
  • 1 GDPR and cold email: how to prospect compliantly
  • 2 CAN-SPAM, CASL and other regulations
  • 3 Opt-out handling and unsubscribe best practices
  • 4 Ethical outreach: reputation and brand safety
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Module 8

Scaling

From 100 to 10,000 messages per month

6 chapters · 64 min
  • 1 When and how to scale your outreach
  • 2 Hiring and training an outreach team
  • 3 Managing multiple campaigns simultaneously
  • 4 Advanced reporting and optimization
  • 5 AI and the future of outreach
  • 6 Building a repeatable outreach machine
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Glossary

58 terms defined with links to relevant chapters

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