SEGMENTATION

Target the right contacts at the right time

Create ultra-precise segments based on behavior, engagement and your contacts' data. Advanced AND/OR logic for unlimited segmentation.

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Manage all your segments at a glance

Create and organize segments for each use case. Visualize the size of each segment and their evolution over time.

Static and dynamic segments
Real-time automatic updates
Instant size calculation
Folder organization

Segment builder with advanced logic

Combine conditions with AND/OR to create ultra-targeted segments. Filter by tags, behavior, custom fields, date added and much more.

Unlimited AND/OR conditions
Behavior filters (opened, clicked)
Tag and custom field filters
Real-time preview

Powerful and flexible segmentation

All the tools to precisely target your audiences

AND/OR Logic

Combine conditions to create complex and precise segments.

Dynamic Segments

Automatic updates based on criteria. Always up to date.

Instant Preview

See the number of matching contacts before saving.

Behavioral Segmentation

Filter by opens, clicks, replies or inactivity.

Time-based Filters

Target by date added, last interaction, or inactivity period.

Quick Duplication

Duplicate your segments and easily adjust conditions.

Segmentation use cases

Real examples for your campaigns

Inactive Re-engagement

Target contacts who haven't opened your emails in 30 days. Re-engage them with a special offer.

Last opened > 30 days
AND Tag contains "customer"

Engaged Contacts

Identify your most interested prospects for a personalized sales approach.

Open rate > 50%
AND Clicked in last 7 days

Qualified Prospects

Segment by industry, company size and engagement to prioritize your prospecting.

Industry = "SaaS"
AND Employees > 50
AND Opened an email

At-Risk Contacts

Identify customers showing signs of disengagement before it's too late.

Tag contains "customer"
AND Last opened > 60 days
AND Status != "churned"

Use Cases

Industries

Features