Segmentation
Target the right contacts at the right time
Create ultra-precise segments based on behavior, engagement and your contacts' data. Advanced AND/OR logic for unlimited segmentation.
The screen
Segments feed the sequences
Filter by field, tag or behaviour, then enrol the segment in a campaign.
Manage all your segments at a glance
Create and organize segments for each use case. Visualize the size of each segment and their evolution over time.
- Static and dynamic segments
- Real-time automatic updates
- Instant size calculation
- Folder organization
Segment builder with advanced logic
Combine conditions with AND/OR to create ultra-targeted segments. Filter by tags, behavior, custom fields, date added and much more.
- Unlimited AND/OR conditions
- Behavior filters (opened, clicked)
- Tag and custom field filters
- Real-time preview
Powerful and flexible segmentation
All the tools to precisely target your audiences
AND/OR Logic
Combine conditions to create complex and precise segments.
Dynamic Segments
Automatic updates based on criteria. Always up to date.
Instant Preview
See the number of matching contacts before saving.
Behavioral Segmentation
Filter by opens, clicks, replies or inactivity.
Time-based Filters
Target by date added, last interaction, or inactivity period.
Quick Duplication
Duplicate your segments and easily adjust conditions.
Segmentation use cases
Real examples for your campaigns
Inactive Re-engagement
Target contacts whose last open was over 30 days ago. Re-engage them with a special offer.
AND Tag contains "customer"
Engaged Contacts
Identify your most interested prospects for a personalized sales approach.
AND Clicked in last 7 days
Qualified Prospects
Segment by industry, company size and engagement to prioritize your prospecting.
AND Employees > 50
AND Opened an email
At-Risk Contacts
Identify customers showing early signs of disengagement.
AND Last opened > 60 days
AND Status != "churned"
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