Stop relying on trade shows and referrals. Reach wholesale buyers, retail partners, and distributors directly with automated cold email that actually converts.
300+
Ecommerce brands using Beeving
2.5x
More wholesale conversations
43%
Average open rate
11%
Average response rate
DTC margins are getting tighter. Wholesale and partnerships are the next growth lever.
You drop $10-20K on booth space, travel, and samples for a three-day trade show. You collect 50 business cards, follow up with half of them, and maybe close 2-3 accounts. The math doesn't work, especially when you're bootstrapped and need predictable growth.
Cold email lets you reach 500 qualified buyers for the cost of one trade show. Target specific retailers by category, location, and size. No travel, no booth setup, no hoping the right buyers walk by. Just direct outreach to decision-makers who stock products like yours.
Referrals are great when they happen, but you can't build a wholesale channel on hope. Most ecommerce founders wait for buyers to find them or rely on existing customers to make introductions. Meanwhile, your competitors are actively prospecting and filling retail shelf space.
With Beeving, you control your wholesale pipeline. Identify target accounts, craft personalized outreach, and systematically work through your list. Referrals become a bonus, not your only source of B2B revenue. You decide how fast your wholesale channel grows.
A wholesale sales rep costs $50-70K/year plus commissions, and most ecommerce brands can't justify that until they're doing $2M+ in revenue. But without proactive outreach, you're stuck in the DTC grind with rising ad costs and shrinking margins.
Beeving gives you systematic B2B outreach for $79/month. Build relationships with retail buyers, distributors, and partners without the overhead of a sales team. Prove out the wholesale channel first, then hire reps to scale what's already working.
Retail buyers get hundreds of emails from brands every week. Generic pitches that look like mass emails get deleted instantly. You need personalization at scale: mention their store, reference their existing product mix, explain why your brand fits their customer base.
Beeving's personalization variables let you customize every email based on CSV data: store name, location, category, recent news. Your outreach feels hand-written even when you're contacting 100 buyers per week. Higher response rates, more meetings, faster wholesale growth.
Built for ecommerce founders who need to move fast without a sales team.
Import retail contacts or distributor leads
Introduction, product fit, sample offer
See who opens, clicks, and responds
How top DTC brands build wholesale channels
Don't send the same pitch to a luxury boutique and a mass-market chain. Visit their website, check what brands they currently stock, understand their price points and aesthetic. Reference this in your first email. Buyers respond when you demonstrate you actually know their business and can articulate why your product fits.
Retail buyers care about one thing: will this product sell to their customers? Don't start with your founding story or your mission. Start with the category gap you fill in their assortment. Show them you understand their merchandising strategy, then explain how your brand complements what they already carry.
If a buyer wants to see your product, speed matters. Have a standard sample kit ready to ship within 24 hours. Include line sheets, pricing, minimums, and terms in a clear one-page PDF. The easier you make their job, the faster they'll make a decision. Remove every bit of friction from the evaluation process.
Your pitch to a 5-store boutique group is different from your pitch to a national chain. Small retailers care about uniqueness and margins. Larger retailers care about velocity and support. Build separate sequences for different retailer segments, each emphasizing what matters most to that buyer profile.
Retail buying decisions move slowly. Buyers plan assortments months in advance, have budget cycles, and juggle hundreds of brands. Seven to ten touchpoints over six weeks is appropriate. Reference seasonal buying windows in your follow-ups. Show persistence without being pushy. Most wholesale deals close on email four or five.
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