Built for ecommerce marketing directors

Automate B2B prospecting.
Scale without headcount.

Stop relying on manual outreach and expensive agencies. Build automated campaigns that generate qualified wholesale and partnership leads on autopilot.

Campaign automation
Lead scoring workflows
Sales handoff triggers

120+

Ecommerce marketing teams automating

15hrs

Saved per week on manual prospecting

4.5x

More leads than manual outreach

52%

Reduction in cost per lead

Why ecommerce marketing directors need prospecting automation

Manual wholesale prospecting doesn't scale. Agencies are expensive. Automation solves both.

Lead gen agencies are expensive and inflexible

You've tried hiring B2B lead gen agencies. They charge $5K-15K per month, require three-month minimums, and deliver inconsistent results. When you want to change targeting or messaging, it takes weeks. You're paying enterprise prices for mediocre output and zero control.

Beeving gives you the same output as an agency for $79/month with complete control. Change targeting instantly, test new messaging daily, scale volume up or down as needed. You own the entire process instead of being at an agency's mercy. Better results, 90% lower cost, total flexibility.

Your marketing team doesn't have bandwidth for manual outreach

Your team is focused on DTC performance marketing, content creation, brand campaigns, and ecommerce optimization. Nobody has 20 hours per week to manually prospect wholesale buyers. B2B lead generation gets deprioritized because there's no capacity. The wholesale channel suffers.

Automated prospecting runs independently of your team's bandwidth. Set up campaigns once, and they generate leads continuously while your team focuses on their core work. You support wholesale growth without stretching your team thin or hiring more headcount.

Manual prospecting results are unpredictable

When you rely on manual outreach, results swing wildly. One month you generate 50 wholesale leads because someone on your team prioritized it. The next month you generate 10 because everyone was busy with a product launch. Sales can't forecast pipeline when lead flow is inconsistent.

Automation delivers predictable lead volume month over month. You set the targeting parameters and send volume, and the system delivers consistent output. Sales gets the predictable pipeline they need for forecasting. You eliminate variability and build a reliable B2B lead engine.

Tracking manual outreach is a nightmare

When different team members are manually prospecting wholesale buyers, nobody knows who contacted whom, what was said, or when to follow up. Information lives in individual inboxes. There's no central view of B2B prospecting activity. It's disorganized and inefficient.

Beeving centralizes all prospecting in one platform. Every buyer contacted, every email sent, every response received—all tracked automatically. Your entire team can see the full history of every buyer relationship. Organization scales with volume instead of becoming more chaotic.

Set up prospecting automation in 3 steps

From manual chaos to automated B2B lead generation.

1

Build buyer prospecting lists

Target retail, wholesale, partnership prospects

automated-prospecting.csv
Name Company Email
Hannah L. Fashion Boutiques Inc hannah@...
Ryan P. National Retail Co ryan@...
Chloe M. Distribution Partners chloe@...
2

Launch automated campaigns

Set it and let it run continuously

1
Boutique prospecting
Auto-running • 420 prospects
2
Chain prospecting
Auto-running • 280 prospects
3
Distributor prospecting
Auto-running • 150 prospects
3

Monitor automated performance

Track leads generated, costs, ROI

Leads generated MTD 87
Cost per lead $4.20
Sales-accepted rate 68.9%

Best practices for automated B2B prospecting

How marketing directors build prospecting automation that actually works

Don't immediately launch campaigns targeting 5,000 buyers. Start with 200-300 highly targeted prospects in one specific segment: boutique apparel buyers in California, for example. Get the messaging right, achieve good response rates, then expand to other segments. Nail the fundamentals before you scale.

Your messaging to independent boutiques should differ from your messaging to national chains. Create segmented campaigns with custom sequences for each buyer type. Better targeting and relevance mean higher response rates, which mean more qualified leads for sales.

When a buyer replies with interest, automatically notify the appropriate sales rep based on territory or category. Don't make buyers wait for manual triage. Fast handoff from marketing automation to sales response increases conversion rates significantly.

Check your campaign metrics every week: response rates, qualified lead rates, sales acceptance rates. If something's underperforming, adjust quickly. Weekly optimization compounds into significant performance gains over months. Monthly reviews mean you're too slow to capitalize on learnings.

As you test and learn, document which buyer segments respond best, which messaging converts highest, which timing works well. Build a B2B prospecting playbook that captures your wins. This makes it easy to onboard new team members, scale to new segments, and replicate success systematically.

More guides for you

Explore related cold email automation guides

Explore more resources

Learn more about cold email automation for your industry

Start automating your B2B prospecting today

14-day free trial. No credit card. Build your wholesale lead engine.

Start for free