Generate predictable B2B leads for your wholesale and partnerships team. Automated sequences that deliver qualified retail buyers and distributor contacts monthly.
180+
Ecommerce sales teams using Beeving
450+
B2B leads generated per team monthly
64%
Of leads are sales-qualified
23%
Lead-to-opportunity conversion
Trade shows and inbound don't fill the pipeline consistently.
Your executive team expects predictable B2B revenue growth, but inbound wholesale leads are sporadic. Some months you get 20 qualified buyers, other months you get five. You can't build a forecast or hit targets when your lead source is random. Your team sits idle or scrambles to fill gaps.
Cold email automation makes lead generation predictable. You control targeting, volume, and timing. Need 100 qualified leads next month? Set up sequences for 1,000 prospects and you'll hit your number. Your team always has a full pipeline, and your executive team gets the predictability they need for planning.
Your company spends $50-100K per year on trade shows: booth fees, travel, lodging, samples, staff time. You collect business cards, most of which go nowhere. When you calculate cost per qualified lead, trade shows are the most expensive channel by far. But you keep doing them because 'that's how wholesale works.'
Cold email delivers B2B leads at 1/10th the cost of trade shows. You can contact 5,000 buyers per quarter for less than one trade show booth. Better targeting, lower cost, higher volume, measurable ROI. Trade shows become nice-to-have instead of your only lead source.
You hired wholesale sales reps to close deals, but they're spending 40% of their time on prospecting because the lead pipeline is empty. That's expensive. A $70K sales rep spending half their time on prospecting is a $35K SDR doing sales work. The math doesn't work.
Beeving acts as your SDR team, delivering qualified leads to your sales reps so they can focus on closing. Reps get warm conversations with interested buyers instead of cold calling retail stores. They work higher-value activities, close more deals, and stay motivated. Better utilization, better results.
Your executive team wants to double B2B revenue next year. Inbound leads won't double organically. Trade shows max out at two to three per quarter. Referrals are nice but not scalable. You're being asked to 2x revenue with the same lead sources. The gap between target and pipeline is obvious.
Automated cold email scales linearly with effort. Want 2x the leads? Contact 2x the prospects. Want to expand into new retail categories or geographies? Build new target lists and deploy sequences. Your lead generation capacity scales with your growth targets instead of capping them.
Built for sales directors managing wholesale and partnership teams.
Retail, wholesale, distributor prospects
Automated outreach at scale
Track lead volume and quality metrics
How sales directors build predictable wholesale pipelines
Before you start generating leads, align with your reps on what 'qualified' means. Is it any buyer who replies? Only buyers who request samples? Only buyers ready to discuss terms? Clear qualification criteria prevent wasted rep time on junk leads and keep everyone aligned on quality standards.
Independent boutiques need different messaging than national chains. Distributors care about different things than direct retail buyers. Segment your target lists and create custom sequences for each buyer type. Better targeting and relevance mean higher qualification rates and easier closes for your reps.
Decide how many leads your team needs per week to hit revenue targets, then work backward to determine prospecting volume. If you need 50 qualified leads per week and your qualification rate is 10%, you need to contact 500 prospects. Track these metrics weekly. Miss your numbers early and adjust before it impacts the quarter.
Use Beeving's team features to automatically assign leads to the right rep: West Coast buyers to one rep, Midwest to another, or apparel buyers to one rep, home goods to another. Proper routing means reps get leads in their area of expertise, improving conversion and reducing friction.
Look at lead volume, qualification rate, and cost per qualified lead across all campaigns. Identify which buyer segments, geographies, and messaging approaches perform best. Double down on winners, pause underperformers, test new angles. Continuous improvement compounds into major pipeline gains over quarters.
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