Lead Nurturing

Turn cold leads into hot opportunities

Your leads aren't ready to buy today? Nurture them with relevant content until they are.

Why your leads aren't converting

79% of MQLs are never contacted again. What about you?

Sales cycles too long

Your prospects take 6 months to decide. Without nurturing, they forget you and sign with a competitor.

Wasted leads

Your sales team doesn't have time to follow up with all leads. 79% of MQLs are never contacted again.

Irrelevant messages

You send the same email to everyone. Leads unsubscribe because the content doesn't concern them.

Impossible to prioritize

You don't know which leads are hot. Your sales team wastes time on prospects not ready.

Nurturing that transforms leads

Each lead receives the right message at the right time.

Dynamic journeys

Create different paths based on persona, industry, or behavior. Each lead receives the right message.

Automatic lead scoring

Assign points for each open, click, download. Alert sales when a lead is hot.

Smart timing

Send at the optimal time for each contact. Beeving learns each lead's opening habits.

Behavioral segmentation

Automatic tags based on actions: downloaded ebook X, visited pricing page, etc.

Automated nurturing journeys

Sequences that guide your leads to conversion.

Post-download nurturing

Engage leads who downloaded content

D+0

Content delivery email

D+3

Complementary content (article, video)

D+7

Customer case study from same industry

D+14

If multiple clicks → Demo invitation

D+21

If low engagement → Different content

Long-cycle nurturing

Stay in touch over 6-12 months

M+1

Personalized monthly newsletter

M+2

Thematic webinar invitation

M+3

Exclusive market study

Ongoing

If pricing page visit → Sales alert

"Thanks to Beeving's lead scoring, our sales team only contacts leads with 80+ points. Our closing rate increased by 35%."
P

Pierre Lefebvre

Sales Director @ CloudServices Pro

+35%

Closing rate

-50%

Qualification time

Nurturing by Industry

Strategies tailored to your sector

Lead Nurturing FAQ

Frequently asked questions about B2B nurturing

You define scoring rules: +5 points for an open, +10 for a click, +20 for a pricing page visit. Beeving automatically calculates the score and can trigger actions (Slack alert, add to list) when a threshold is reached.

Yes, use segments to route each lead to the appropriate journey. A lead tagged 'CMO' will receive different content than a lead tagged 'Developer'.

Define frequency rules: maximum 1 email/week for example. Beeving respects these limits even if the lead is in multiple sequences.

Yes, integrations with HubSpot, Marketo, Pardot, and ActiveCampaign. You can use Beeving as a complement for one-to-one email sequences.

Plateforme complète

Un dashboard qui centralise tout

Suivez vos campagnes, analysez vos performances et optimisez votre stratégie depuis une interface intuitive.

Dashboard Beeving
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