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The Cold Email
Playbook

Everything you need to build a predictable B2B pipeline with cold email. From setting up your first domain to scaling to 10,000 messages per month.

8 modules
47 chapters
8h 58min read
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Module 1 · 5 chapters · 46 min

Foundations

Why outreach works (and why most fail)
1 What is cold email (and what it's not) 8m 2 Cold email vs other acquisition channels 10m 3 The anatomy of a cold email that converts 12m 4 Common mistakes that kill your campaigns 9m 5 Setting goals and KPIs 7m
Module 2 · 8 chapters · 82 min

Deliverability

The art of landing in the inbox
1 How email deliverability works 10m 2 SPF, DKIM, DMARC explained 15m 3 Domain setup and DNS configuration 12m 4 Why you need multiple domains (and how many) 8m 5 Email warm-up: the complete process 11m 6 Inbox rotation and sending limits 7m 7 Spam triggers and how to avoid them 10m 8 Monitoring and fixing deliverability issues 9m
Module 3 · 6 chapters · 61 min

Targeting

Find and qualify your prospects
1 Defining your Ideal Customer Profile (ICP) 12m 2 Building your prospect list 14m 3 Email verification and list hygiene 8m 4 Segmentation strategies that 10x replies 11m 5 Using intent signals to time your outreach 9m 6 Managing and enriching your contacts 7m
Module 4 · 7 chapters · 81 min

Copywriting

Write messages that get replies
1 Subject lines that get opened 12m 2 Opening lines that hook 10m 3 The body: frameworks that convert 14m 4 CTAs that get replies (not clicks) 8m 5 Personalization at scale 13m 6 Writing for different personas 9m 7 Templates and swipe files 15m
Module 5 · 6 chapters · 57 min

Sequences

Build multi-touch sequences that close
1 Sequence strategy: how many emails, how often 10m 2 The perfect follow-up email 12m 3 Multi-channel sequences 11m 4 Conditional logic and branching 8m 5 A/B testing your sequences 9m 6 When to stop (and when to re-engage) 7m
Module 6 · 5 chapters · 50 min

Infrastructure

Your outreach tech stack
1 Choosing your outreach platform 10m 2 Email providers for cold outreach 8m 3 CRM integration and workflows 11m 4 Tracking, analytics and dashboards 9m 5 Automating your entire outreach workflow 12m
Module 7 · 4 chapters · 37 min

Compliance

Stay legal, stay ethical
1 GDPR and cold email: what you can (and can't) do 12m 2 CAN-SPAM, CASL and other regulations 10m 3 Opt-out handling and unsubscribe best practices 7m 4 Ethical outreach: reputation and brand safety 8m
Module 8 · 6 chapters · 64 min

Scaling

From 100 to 10,000 messages per month
1 When and how to scale your outreach 9m 2 Hiring and training an outreach team 11m 3 Managing multiple campaigns simultaneously 8m 4 Advanced reporting and optimization 10m 5 AI and the future of outreach 12m 6 Building a repeatable outreach machine 14m

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